Roblox Jailbreak: Walmart Collab Event | May 13, 2025

Promotional Thumbnail For Roblox Jailbreak, Sourced From Badimo.

Walmart Collab Event (May 13, 2025)

The Walmart Event (version 1407), released on May 13, 2025, was a limited-time collaborative update between the Roblox game Jailbreak and retail corporation Walmart. Developed by Badimo, the update introduced promotional content themed around Walmart, implemented in-game purchase integration, and included various gameplay improvements. The event coincided with the launch of the Walmart Discovered Pass, a Roblox-branded gamepass offering cross-title benefits.

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Overview

This May 2025 update functioned as a mini-event with real-world brand integration. A new in-game area called the Walmart Endzone was introduced inside the Jailbreak prison, alongside a limited cosmetic item and a custom UI feature that enabled eligible users to purchase the Walmart Discovered Pass within the game. Content associated with the event was accessible only to users aged 13 and older, in compliance with Roblox advertising policies.

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Walmart Collaboration Features

The event introduced several Walmart-themed additions to Jailbreak’s gameplay and environment:

• Walmart Endzone: A branded zone located within the prison yard, featuring Walmart signage and serving as a hub for event interaction.
• Blue Portal Rims: A limited-edition vehicle cosmetic that emitted a glowing blue portal effect. It was exclusive to players who purchased the Walmart Discovered Pass.
• Walmart Purchase UI: A custom user interface element that allowed players to acquire the branded gamepass directly from within Jailbreak. The UI clearly listed the in-game benefits tied to the pass.

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Gamepass Integration

The Walmart Discovered Pass, priced at 199 Robux, was marketed as Roblox’s first cross-game branded gamepass. In Jailbreak, purchasing the pass provided the following benefits:

• +30,000 in-game cash upon activation.
• One year of daily Rocket Fuel reloads.
• Exclusive access to the Blue Portal Rims vehicle cosmetic.

These rewards were available only during the event window and could not be traded. Access to the Walmart content was restricted to players aged 13 and up due to platform advertising rules.

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Gameplay Improvements

Several quality-of-life and balance-focused improvements accompanied the event:

• Handcuff mechanics update: Handcuff hitboxes were adjusted to extend vertically, reducing the effectiveness of escape techniques such as jump spamming while keeping horizontal balance unchanged.
• Controller turret support: Aiming and firing turrets using a controller was improved for both console and mobile users.
• Cobra vehicle stat finalization: Weapon stats for the Cobra’s turret were rebalanced to ensure fair damage and gameplay balance.

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Bug Fixes and Miscellaneous Updates

The update also addressed multiple gameplay and visual bugs:

• Resolved a bug affecting turret damage against players inside vehicles.
• Fixed seat color display issues on the Expeditioner vehicle.
• Corrected asymmetry in the ROK Tire appearance.
• Fixed collision detection issues at the Jewelry Store’s entrance.
• Resolved a bug where lasers damaged players standing on elevated Jewelry Store platforms.

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Reception

The Jailbreak community responded positively to the Walmart Event. Players highlighted the free perks and exclusive cosmetic items, particularly the Blue Portal Rims and daily Rocket Fuel reloads. Some players, however, expressed skepticism about branded content and the Robux cost of the pass.

The event received industry attention as an example of emerging trends in virtual advertising. It was seen as a pioneering move in branded gamepass monetization within Roblox.